Grace Houghton
Strategy, Experience,
Creative & Learning
SELECTED PROJECTS
THE CULTURAL INDEX
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VANMOOF
THE STUDENT HOTEL
ADIDAS
GANZFELD RECORDS | VISUAL IDENTITY & ARTWORK
Snapshots & Art Direction
VANMOOF
CLIENT & COLLABORATORES
VANMOOF
KLM ROYAL DUTCH AIRLINES
ABN-AMRO
WONDR EXPERIENCE
THE CITY OF HELSINKI
ADIDAS
WORLD WILDLIFE FUND (WNF)
THE STUDENT HOTEL
ASICS
HERMITAGE COLLECTION
TROPPEN MUSEUM
DESIGN MUSEUM DEN BOSCH
ING NEDERLAND
UNILEVER
GEMEENTE AMSTERDAM
SKILLSET
Working across verticals to bring to life new services, learning experiences, brands, digital products, campaigns & mixed experiences.
Concepts & Storytelling
From strategy to story. Creative narrative, storytelling, concepts and direction for digital, phygital and experiential projects.
Bringing strategic directions to life with creative concepts, and art direction. Extensive experience sourcing, managing and collaborating with artists, creatives, technologists, developers and more.
Learning
Crafting journeys for heightened knowledge transfer, emotive cognitive connections and habit building.
Developing and implementing cognitive science-driven learning methodologies to enhance interaction, meaning and value of experiences and content.
Strategy
From complexity to insight. Data & Research driven insight and opportunity mapping, trend, ecosystem & audience analysis, user-driven creative strategy.
Experience developing strategic offerings, business development and leading teams and stakeholders as a user-driven creative strategist from project conception to launch, and beyond.
