Grace Houghton

Strategy, Experience,
Creative & Learning

SELECTED PROJECTS

THE CULTURAL INDEX

VANMOOF

THE STUDENT HOTEL

ADIDAS

GANZFELD RECORDS | VISUAL IDENTITY & ARTWORK

Snapshots & Art Direction

VANMOOF

CLIENT & COLLABORATORES

VANMOOF

KLM ROYAL DUTCH AIRLINES

ABN-AMRO

WONDR EXPERIENCE

THE CITY OF HELSINKI

ADIDAS

WORLD WILDLIFE FUND (WNF)

THE STUDENT HOTEL

ASICS

HERMITAGE COLLECTION

TROPPEN MUSEUM

DESIGN MUSEUM DEN BOSCH

ING NEDERLAND

UNILEVER

GEMEENTE AMSTERDAM

SKILLSET

Working across verticals to bring to life new services, learning experiences, brands, digital products, campaigns & mixed experiences. 

Concepts & Storytelling

From strategy to story. Creative narrative, storytelling, concepts and direction for digital, phygital and experiential projects.

Bringing strategic directions to life with creative concepts, and art direction. Extensive experience sourcing, managing and collaborating with artists, creatives, technologists, developers and more. 

Learning

Crafting journeys for heightened knowledge transfer, emotive cognitive connections and habit building.


Developing and implementing cognitive science-driven learning methodologies to enhance interaction, meaning and value of experiences and content.

Strategy

From complexity to insight. Data & Research driven insight and opportunity mapping, trend, ecosystem & audience analysis, user-driven creative strategy. 

 

Experience developing strategic offerings, business development and leading teams and stakeholders as a user-driven creative strategist from project conception to launch, and beyond.